Business
The Only 4 Metrics That Matter
Stop looking at vanity metrics. What investors actually care about.
- W1 Retention: What percentage of users log a workout in week 2?
- Trial Conversion Rate: How many free trials become paying subscribers? (Target: 40%+)
- LTV:CAC Ratio: Are you making 3x more than you spend to acquire a user?
- Workout Completion Rate: Of the workouts started, how many are finished? If this is low, your UI is too hard to use mid-workout.
More Guides
- How much does it cost to build a fitness app in 2024?
- Integrating Apple HealthKit: The Right Way
- Retention: Why your fitness app bleeds users
- Designing a Database Schema for Workouts
- ASO for Fitness Apps in 2024
- Monetization: Subscriptions vs. One-Time Purchases
- Building for WatchOS: The Constraints
- AI Coaching: Gimmick or Future?
- Building a Community That Isn't Toxic
- Adding Nutrition: Don't Do It