Product

Gamification Beyond Badges

Why users ignore digital trophies and what actually drives behavior.

Nobody cares about a generic vector graphic of a trophy for logging 10 workouts.

Tangible Milestones

Gamification works when it translates to real-world understanding. "You lifted the equivalent of a grand piano this week" is better than "You earned the Silver Lifter badge." Visualizing aggregate data in novel ways creates shareable moments (which drives organic growth).

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